Testimonials boost brand trust by highlighting real customer experiences. They help potential buyers connect with existing customers, providing proof of your product's effectiveness. Good testimonials also set your brand apart in a competitive market, acting as endorsements for your product. You can use them in various marketing channels like websites, social media, email, and print. This consistent positive feedback builds trust and encourages customer loyalty. Utilising testimonials helps create a community of supporters that enhances your message and increases engagement, making them a key marketing tool.